Every year, usually in January, the World Economic Forum (WEF) takes over the little Swiss ski town of Davos for its annual meeting. World leaders, executives from business and major nonprofits, academics,…
What we’re watching: Trends closing out 2023
A significant part of our work in content and creative strategy involves trendspotting. Identifying and…
Keeping creative fresh as the years go by
A client recently launched a video we produced earlier this year, kicking off the 2024…
Finding my groove as a working mom
Several years ago, my colleague Annie wrote a blog about coming back to work after…
Three trends as 2022 kicks off—and how to include them in your content strategy
For many of us, 2022 feels not like the start of a new year but…
Corporate storytelling is everywhere—here’s how to make your efforts count
Earlier this year, I stumbled upon a job opening for a corporate storytelling director “responsible…
What’s missing from your positioning and messaging strategy—and how to fix it
Positioning strategies for products and services often involve the same inputs: competitive analysis, customer and…
The Leff Exchange podcast: A conversation with David Plotz, CEO of City Cast
Podcasts are relatively new, but the Slate Political Gabfest—endorsed by Stephen Colbert and others—has been…
What we’re watching this week: 5/17/21
A number of events and conversations this week are likely to shape content themes and…
What we’re watching this week: 5/3/21
As we inch (or race) closer to the second half of the year, companies are…