We still have our eyes on the vaccine rollout, tracking how it affects a number of industries, from travel to fitness. We’re also forecasting a wave of content focused on two major…
What we’re watching this week: 3/22/21
Global vaccine stories continue to dominate our news feeds, but there are some new angles…
What we’re watching this week: 3/8/21
Today is International Women’s Day, which usually means a torrent of content celebrating women’s contributions…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…
Leff Strategy Studio: What we’re watching this week
Each week we’re looking at forces shaping the conversation in business and society to help…
We’re better in touch with ourselves—and that’s why I’m hopeful for 2021
The New York Times reports that, as of early February, more than 443,000 Americans and…
Content marketing: What’s ahead for 2021
In a September 2020 survey from the Content Marketing Institute (CMI), 86 percent of respondents…
Roundup: Our most-searched grammar posts
If our search results tell us anything, it’s that people want clear guidance on how…
Thought leadership is risky business: Why it’s more important than ever to take the risk
Amid the COVID-19 crisis, business leaders are struggling to make sense of the world. And…
Raise the alarm: A conversation with Akeem Anderson on Black representation in marketing
In this episode of the Leff Exchange podcast, I spoke with Akeem Anderson, the director…