This month marks the 13th anniversary of the company’s founding. On Leff’s 11th anniversary, a friend responded to one of those LinkedIn autogenerated prompts to send congratulations by saying, “I would have…
Where’s generative AI going? Look to how tech changed music recording
A couple weeks ago, I shared an initial take on the uses of generative AI…
What we expect: Content trends for 2023
After two years of all pandemic, all the time, we expected a breather from global…
Generative AI: What is it good for?
ChatGPT has been getting a lot of press lately as an example of how generative…
Embracing change and growth: Reflections on 2022
We were fortunate to have most of the company in the office this past week…
Why I still take on editing projects
My colleague Annie was recently on a kickoff call with an author we’d worked with…
Growth and gatherings: Reflections on 2021
It may sound trite, but 2021 absolutely hurtled by. In such times, a little perspective…
Video versus podcast: Picking the right approach for your content and audience
We regularly have discussions with clients about ways to present their insights beyond the written…
The Leff Exchange podcast: A conversation with songwriting legend Mark Sanders
One of the pervasive myths about any creative pursuit is that the best artists are…
How to apply SEO rules to thought leadership
If you create thought leadership, you might alternately view SEO as either the expressway to…