Chicago Council on Global Affairs: An inside look at a successful event-driven content strategy

The Chicago Council on Global Affairs is well aware that a new age has dawned. Hosting hundreds of events a year is the first step;‎ to cultivate and lead useful and influential dialogue on important issues, you need to produce your own content that reaches audiences far and wide.‎ Under the leadership of Ambassador and President […]

Good in Englewood: Our work with Growing Home

Maybe you’ve heard of the hashtag #goodinenglewood, or maybe you haven’t. But I can speak firsthand of the truth behind this new neighborhood catchphrase. There are so many shining stars emerging in the Chicago Southside neighborhood, often known not for its good but for its struggles: crime, homelessness, joblessness. But as the #goodinenglewood movement seeks […]

Content strategy in the insurance industry: A Q&A with Peter van Aartrijk

Organizations are increasingly aware of the value of a well-defined content strategy, and the role of content marketing as part of their effort to communicate their message and win business. But progress toward developing such strategies and effective content marketing programs varies from company to company—and even from industry to industry. I recently had the […]

Confessions of an executive ghostwriter (part 2 of 2)

As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is nothing to be ashamed of. In fact, today’s business readers increasingly expect C-suite executives to be accessible, be it through formal communications or selfie snaps on Instagram. Much of that content (particularly the selfies) comes from the executives themselves, but […]

Confessions of an executive ghostwriter (part 1 of 2)

People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see, don’t hear about. When we do hear about ghostwriting, it’s often a scandal. Take the artist Drake, for instance. In July of last year, his friend-turned-rival, Meek Mill, a fellow hip-hop artist, accused Drake of not writing his own lyrics. […]

Content is king, but social media has a place in the court

Social media might get a lot of buzz, but an article I read recently suggested that from a search engine optimization perspective, content-heavy sites have a significant advantage over social media. The article focused on a recent Searchmetrics report examining 2015’s SEO visibility “winners and losers.” Topping the list of winners was theatlantic.com. Others holding […]