Confessions of an executive ghostwriter (part 2 of 2)

As my colleague Annie Mullowney wrote last week, using a ghostwriter for thought leadership is nothing to be ashamed of. In fact, today’s business readers increasingly expect C-suite executives to be accessible, be it through formal communications or selfie snaps on Instagram. Much of that content (particularly the selfies) comes from the executives themselves, but […]

Confessions of an executive ghostwriter (part 1 of 2)

People don’t like to talk about ghostwriting. Its very name connotes secrecy—something you don’t see, don’t hear about. When we do hear about ghostwriting, it’s often a scandal. Take the artist Drake, for instance. In July of last year, his friend-turned-rival, Meek Mill, a fellow hip-hop artist, accused Drake of not writing his own lyrics. […]

Content is king, but social media has a place in the court

Social media might get a lot of buzz, but an article I read recently suggested that from a search engine optimization perspective, content-heavy sites have a significant advantage over social media. The article focused on a recent Searchmetrics report examining 2015’s SEO visibility “winners and losers.” Topping the list of winners was theatlantic.com. Others holding […]

8 misconceptions about graphic design

Whether we’re battling deadlines, competing with charlatans, or reacting to ever-changing client demands, designers have their hands full. Read below to find out what this job is all about. Hint: It’s not as easy as it looks. 1. Graphic design is art. In reality, graphic design is more of a science. Graphic designers solve problems […]