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How to create a useful, aesthetic infographic

The business world has gone mad for informational graphics. This is because, beyond breaking up a static block of text, visuals help distill complex information into something digestible. In other words—from science to politics to gossip—people love infographics. So what makes a good infographic? Let’s start with a definition: an infographic is a picture that […]

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Delilah Zak joins Leff Communications as design director

The business focus on visual storytelling has grown significantly in the past several years. This trend has been driven in part by the way people consume content: according to an Eccolo Media survey of business executives, video and infographics were cited by 35 and 21 percent of respondents, respectively, by frequency of consumption among all […]

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Leff Communications forms strategic partnership with Highway M, adds motion picture production

There was a time in the not-too-distant past that video was seen as a luxury reserved for only the most important concepts or high-value events. But today, video is a mandatory component of content marketing. Given the time constraints executives face, they are now just as likely—if not more so—to watch a video on a […]

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Avoid this bad video advice, courtesy of our friends at LinkedIn

As one of the keepers of our LinkedIn company page, I receive what are normally quite useful tips to attract and better engage followers. The most recent tip was to “delight [my] followers with a video,” suggesting that “followers like, share, and comment on video posts twice as often as they do on regular updates!” […]

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Getting more from your white paper investment

Content marketing has become an increasingly valuable tool for both B2B and B2C companies, and executives are seeking to determine the impact of such efforts with concrete numbers. A recent Forbes article discussed the need to measure ROI in content marketing efforts and offered the following chart as an example the typical return a white […]

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Happy Holidays from Leff Communications

Irving Berlin’s “White Christmas” has been listed as the world’s best-selling single since 1955, when the Guinness Book of World Records published its first edition. The song is most often associated with Bing Crosby, whose iconic 1947 recording is the best-known version of the song. But in the battle of great renditions, this 1968 recording […]

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Murdering your darlings

Writing students are often warned about the terrors of revision—that at some point, they’ll have to “murder their darlings,” those clever turns of phrase and well-written sections that make authors fall in love with their own work. This cautionary phrase can be traced back to a lecture delivered in 1913 or 1914 by Sir Arthur […]

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How to produce great video content while skipping the drama

It’s an unfortunate fact of life: the more people involved in an operation, the greater the level of coordination necessary to reach your goal. This rule definitely applies to video production: much like building a website, crafting a compelling video requires a company to rely on third-party vendors to construct a visual representation of a […]

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Why your “case study” may not really be a case study

Case studies can be powerful marketing tools, particularly for consulting and technology firms that deliver complex solutions to equally complex business problems. Most of these folks know that case studies are a great way to demonstrate their knowledge and expertise, but it’s also clear that many don’t understand what a case study actually is, and […]

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Overwhelmed by content marketing? What you need is a strategy

I had dinner with a friend last night for his birthday, and he joked that because he was born at 11 p.m. the night the clocks rolled back for daylight saving, his first day on Earth lasted 25 hours—and he’s been trying to make each day last that long ever since. One of the distinguishing […]

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