Blog

Business communication design: Don’t make this mistake

POP QUIZ: Let’s say your company has five products, and you want to show which one sells the most. What you need is: A 3-D bubble chart, where the size, color, and viscosity of the bubbles reveal trend data on their performance Clip art of your products next to the price list A bar chart […]

Leave a comment Continue Reading →

Breaking the traditional PR mind-set

In my previous life as a business journalist, I received frequent communications from public relations firms looking to connect me with experts on various subjects the senders hoped might ultimately become sources for my stories or contributors of authored pieces. Their goal was clear: they were looking for platforms through which their B2B clients could […]

Leave a comment Continue Reading →

Understanding the thought leadership cycle

Several years ago, I was working with a client to refine his ideas for a white paper. We spent four to six weeks developing and shaping a draft; at that point, we agreed that it was ready to be syndicated to an external audience. It was at that point that he asked whether I had […]

Leave a comment Continue Reading →

Rodd Zolkos joins Leff Communications as editorial director

Excellence in a given field depends on many factors, including talent, drive, passion, and the right set of circumstances. We admire other people whose performance is consistently distinctive because it’s a joy to watch someone in his or her element; because those of us who aspire to achieve that level understand the sheer amount of […]

Leave a comment Continue Reading →

Jake Godziejewicz joins Leff Communications as design associate

For many of us, exemplary design is difficult to put into words. Like Supreme Court Justice Potter Stewart talking about obscenity, we just know it when we see it. As with many things we don’t quite understand, we often don’t fully appreciate the value of great visuals until we’re subjected to really awful design: a […]

Leave a comment Continue Reading →

How can Illinois capitalize on its science and technology strengths?

As a first step, you have to determine what those strengths are. The Illinois Science & Technology Coalition (ISTC), a not-for-profit organization with the mission of driving growth in the state’s innovation economy, set out to identify Illinois’ high-potential technology areas—that is, those primed to drive new discoveries, product development, and business growth in the […]

Leave a comment Continue Reading →

To be persuasive, stop trying to prove you’re right

I tend to be a “prover.” When I want to change someone’s opinion or behavior, my first inclination is to offer a string of reasons—data points—which, taken together, build a solid case for me being right. Astoundingly, this doesn’t always work. So when proving ends, what begins? The answer: an effort to truly understand your […]

Leave a comment Continue Reading →

Helping Illinois strengthen its economy

Last week, the Illinois Department of Commerce and Economic Opportunity (DCEO) released a five-year economic development plan for the state. The document is the product of six months of work by DCEO, insight and analysis from researchers at Northern Illinois University (NIU), and feedback from stakeholders across the state. As every business leader and elected […]

Leave a comment Continue Reading →

A big win for Chicago

When news broke that George Lucas had chosen Chicago over San Francisco and Los Angeles as the home of the Lucas Museum of Narrative Art, my first reaction was to think about how much the entire city would benefit from the decision. When the museum opens in 2018, it will doubtless be a stunning structure […]

Leave a comment Continue Reading →

Time is money: How to ensure that executive engagement on content pays off

I was making a presentation to a prospective client recently, and the question came up: “How much time will our partners have to commit to content development?” It turned out this company had recently engaged a PR firm to work with its experts and produce a few articles. The process had been time consuming, required […]

Leave a comment Continue Reading →