B2B companies often face the challenge of building and maintaining long-term relationships with multiple decision makers at any given client. This is in stark contrast to many of their B2C counterparts, which…
No, Suno won’t be replacing your favorite band, but it still has a lot to offer
Recently, I ran across this article heralding the arrival of Suno, described as the ChatGPT…
ESG: A rose by any other name
Recently, the Wall Street Journal reported that the term ESG (environmental, social, and governance) had…
A recipe for aspiring authors: The ingredients of B2B publishing success
This blog post is going to read like a cooking blog: a bunch of context,…
Year in Review 2023
So long, 2023: Good riddance, with a dose of gratitude As we approach the finish…
Leff’s Picks December
Leff’s Picks | December 2023 Odd gifts and causes that warm our hearts During my…
Client services success: Six approaches to problem solving in content creation
The Rolling Stones sang that “time is on my side,” but often in client services…
What we’re watching: Trends closing out 2023
A significant part of our work in content and creative strategy involves trendspotting. Identifying and…