B2B companies are making significant investments in content marketing, but they aren’t always successful in ensuring that it reaches their target audience. Finding creative ways to position and promote content can help…
Content marketing strategy
Podcasts are on the rise, and we’ve added our own
People love stories. And, since speech preceded the written word—let alone video—the oral storytelling format…
Four rules to avoid the perils of pop culture hooks
You might have noticed an increase in the number of thought leadership pieces on business…
Don’t hit your head on the low-hanging fruit: The unending battle against jargon
As a business reporter, I once had a public relations person give me a jargon-filled…
Storytelling is always evolving, and that’s a good thing
Much has been made of how digital technologies and mobile devices have resulted in shorter…
Date me! A (hopelessly unromantic) note from your company blog
Imagine this: You’re scouring the Internet for the latest thinking and current trends on a…
Facts are still facts (and that’s good for content marketing)
Over the past few months there’s been a lot of discussion about whether facts still…
Content marketing resolutions for 2017
As we revel in the final days of 2016 (and we’ve been reveling a lot…
The SEO lowdown on content hubs: A Q&A with Chicago Style SEO’s Rod Holmes
Over the past year or so, we have increasingly been in conversations with clients about…
Does clickbait work in the B2B world?
Most of our clients are B2B companies with content marketing strategies that increasingly involve blogs,…