As reactions to President Biden’s corporate tax plan continue to unfold, we’re also watching the following trends: The ache of Archegos The disclosure last week of Credit Suisse losing $5 million from…
Editorial development
I spy with my little eye: The art of trend monitoring
As a former journalist, I’m constantly on the lookout for the latest trends. Much of…
What we’re watching this week: 4/5/21
We still have our eyes on the vaccine rollout, tracking how it affects a number…
What we’re watching this week: 3/29/21
The aftermath of the tragic shootings in Atlanta and Boulder have led to renewed calls…
Tips for creating a standout company blog
Over the past few years, a number of our large clients have launched blogs in…
What we’re watching this week: 3/22/21
Global vaccine stories continue to dominate our news feeds, but there are some new angles…
What we’re watching this week: 3/15/21
The vaccine rollout and the anniversary of the start of the pandemic continue to dominate…
Measuring the impact of thought leadership: What Pink Floyd, Beyoncé, and your content have in common
Over the past year, businesses have been through tremendous upheaval—the kind that forces leaders to…
What we’re watching this week: 3/8/21
Today is International Women’s Day, which usually means a torrent of content celebrating women’s contributions…
Get more from competitive analyses: A better approach for marketers
The notion of doing a competitive analysis before launching a content or product campaign isn’t…