Leff Communications’ top picks for September: Museum Day Live!, the Chicago Football Classic, and Sturgill Simpson on tour

This month, as we cling to the final, surprising days of summery weather, we’re reading less and doing more. With the rising cost of museum admission, Museum Day Live!’s free entry gets our approval. The Bears are away in Green Bay at the end of this month, but you can still attend a live game […]

Leff Communications’ top picks for August: Revisiting Freaks and Geeks, a conversation with the coolest storytellers around, and more

Once a month, we highlight stories, videos, podcasts, and other quality finds from around the web and beyond. In the second installment of our monthly top picks series, we check out a conversation-driven podcast chock-full of prominent storytellers, a new perspective on writing in the passive voice, a tribute to Prince, summer festivals, and a […]

How to conduct research and use it to make your writing better in 3 steps

Research is a crucial part of any well-written piece. It provides detail, backs up arguments, and validates the authorial perspective. Good research, and, consequently, good writing preparation, also makes it much easier to actually do the writing, as you’ve gathered the necessary tools. But collecting research can be daunting. Back in college, and early in […]

In B2B content marketing, make sure form follows function

Recently, I was talking with a client about content formats, and we agreed that content must be tailored to the channels in which it’s distributed. A one-size-fits-all approach rarely, if ever, proves effective. Anyone who’s come across an interminably long blog post or a 25-page white paper without a summary understands the critical relationship between […]

Our guide to developing an effective B2B content marketing strategy

Developing an effective B2B content marketing strategy requires an informed and coordinated approach. B2B companies should recognize how they differ from their B2C counterparts, align content investments with objectives at each point in the sales cycle, and invest in the capabilities to execute campaigns effectively. In our guide, we discuss how to make content work for […]

Leff Communications’ top picks: “Flying in America,” infernal cartography, “Gaugin: Artist as Alchemist,” David Sedaris, and corporate claptrap

Once a month, we’re highlighting stories, videos, podcasts, and other quality finds from around the web and beyond. Enjoy! From Annie, editorial associate: Always a sucker for things related to travel, and getting excited about my upcoming family road trip, I couldn’t resist this piece about flying around the United States for eight days. I’ve […]

Blogging isn’t dead, and other thoughts on B2B marketing strategies to boost audience engagement

Every so often, a critic prematurely declares a culture, trend, or style dead. The novel is dead. TV is dead. Blues, jazz, and hip hop are dead. Heck, culture itself is dead, depending on the source. Often fueled by nostalgia (and clickbait), these declarations are skewed and point to individual perception. Sure, books, the small […]

The world is ready for city foreign policies

Last week, the Chicago Council on Global Affairs hosted its third annual Chicago Forum on Global Cities, a conference that draws mayors, urban planners, philanthropists, businesspeople, and others concerned with how cities can learn from one another. I’ve attended the conference every year, and the conversation has evolved significantly as the US and international political […]