Leff works with smart people to make their complicated ideas more accessible to a business audience. We collaborate with you to create everything from thought leadership pieces to concept videos to data-driven reports so you can:
Bolster your reputation.
Content is still king, and company reputation is built on its body of work. The team of writers, editors, graphic designers, project managers, and video producers at Leff Communications can help your business stand out in the crowd.
Maintain your brand.
Our team is experienced in working with a wide range of branding guidelines, editorial voices, and aesthetics. No matter the subject matter or industry, we get up to speed quickly so that your content adds substantively to the conversation.
Optimize your time.
We understand that your time is valuable and fleeting. Our team works efficiently and thoughtfully around your schedule to ensure that you meet your content goals.
Maximize your investment.
Our team handles everything from initial strategy discussions through execution and content release. With all the services under one roof, we can ensure nothing gets lost as we take your ideas from concept to the market.
Achieve your business goals.
Every piece is coordinated with your overall branding and messaging strategy to support content marketing, brand building, and business development.
We provide four key services:
Content marketing consulting
The proliferation of communications channels competing for your audience’s attention means that even the best content won’t have the desired impact if it fails to reach its target audience.
It’s paramount that investments in content development are aligned closely with business goals. Leff’s professionals work closely with clients to understand their business strategy and assess ways to improve existing content efforts. With this knowledge, we develop a customized content plan that translates your insights into the right formats—from written content to visuals to video—to support business development, brand building, and communications. Each piece should be part of an overarching strategy to provide insight to current and prospective customers.
Writing and editing
Every piece of content—whether it be a white paper or a speech—should provide value to a specific audience.
From editorial conception through development through drafting and revision, Leff’s experienced team of writers and editors work with you to transform your ideas into distinctive content for print and digital formats. Our goal is to ensure your story is showcased as part of a comprehensive, integrated messaging strategy. Often, this strategy involves lean content creation—the goal of which is to produce quality, original content, applicable to several distribution channels, with a substantial shelf life. Lean content creation provides economies of scale; when our editorial and design team works with your experts at the outset to formulate a content strategy, the process for developing several articles, papers, visuals, and/or videos can proceed more quickly and cost effectively.
Featured work sample
FARM Illinois: A food and agriculture roadmap for Illinois | A strategic plan for Illinois’ food and agriculture sector, incorporating the input of 150 stakeholders
Graphic design and multimedia
While the words carry the wisdom, it is the design and layout that grab the reader. Once they have expressed an interest in a topic, your readers must then be guided through your content with photography, illustrations, and layout that enhance understanding and add value to the ideas themselves.
The importance of thoughtful, strategic design cannot be overstated. Once the copy is written—either by Leff or by your own communications team—our designers work with you to customize the content with original infographics, exhibits, and layout. We aim to create visual elements that enhance the text—elements that are clean, timeless, and communicate effectively. Our designers are experienced in working with a range of businesses and organizations, each of which brings a distinctive brand and aesthetic.
Featured work sample
The Illinois science and technology roadmap | A first-of-its-kind roadmap that illuminates rigorous data analysis to identify Illinois’ technology strengths and charts a course to improve competitiveness
There was a time in the not-too-distant past that video was a luxury reserved for only the most important concepts or high-value events. But today, video is a mandatory component of content marketing. Given the time constraints executives face, they are now just as likely—if not more so—to watch a video on a smartphone as read a white paper. The video screen has become a gateway, explaining complex concepts in a narrative way and giving the viewer a hint of the value that might lie within a vision piece or white paper.
In recognition of the increasingly crucial role of video in content marketing, in 2014 Leff formed a strategic partnership with Mike Russell of motion picture production company Highway M. This collaboration means that we can handle the entire video production process—from script development to filming to post-production—in house. Mike is a phenomenally creative storyteller who has lent his talents to Fortune 500 B2B and B2C companies and start-ups alike. By speaking the language of business and understanding the C-suite, we help clients distill what’s distinctive about their organization and tell their story in a way that resonates.
Featured work sample
“#takethelead: Changing the way we do business” | A video produced as part of an internal communications campaign